Exponential (3): Big Ideas from Kem Meyer

One of my favorite sessions at Exponential was a workshop on communication led by Kem Meyer. Kem is the communications director at Granger Community Church and author of the book “Less Clutter, Less Noise: Beyond Bulletins, Brochures and Bake Sales.” She was an energetic communicator and shared some simple but impactful ideas about communication that have the potential to significantly alter the way I approach my own communication both personally and organizationally.

Kem’s big idea was this: it’s not our job to send the right message but to release the right response. And here are the three strategies she presented to move toward releasing the right response:

  • Check Your Ego
    • It’s less about what you say and more about your impact on others
    • Value people over issues and right messages (it is not about the what but the who)
  • Get an Image Consultant
    • Everyone needs a second set of eyes
    • Stop elevating insider language and holy dialect
  • Keep It Simple
    • If you want maximum response you need to minimize options
    • Think progressive dinner not pot luck
    • The more you say, the less is heard (consider communication liposuction)
    • Yahoo vs. Google
    • Teach people to drill into information (Drive people to the web – Calendar is key)

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